Description

INTRODUCTION

Banks constitute the nerve center of an economy. They have acquired a special place

in the organized money market with its command over a huge amount of deposits and

advances. The long process of expansion, regulation, nationalization, and liberalization

has brought upon the banking industry an enormous responsibility of meeting the

financial needs of the society in India.

Entry of New Generation Private Sector Banks:

Indian commercial banks occupy a pivotal position in the financial sector considering

the variety of services rendered and the bulky volume of business handled by them.

Public sector Banks have an advantage in terms of branch expansion, wide coverage, and societal banking. However, deficiency in services and conservative marketing

strategies are their weaknesses