Description

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This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics such as human trafficking, conferences, transport, food tourism or technological innovation. This is a blue skies thinking book about the future of tourism and a thought-provoking analytical commentary.

About the Author

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Dr Ian Yeoman is the world's only professional futurologist dedicated to specializing in travel and tourism. Ian learned his trade as the scenario planner for VisitScotland, where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis and scenario construction. Today he is a leading academic researcher at Victoria University of Wellington, New Zealand and the European Tourism Futures Institute, Netherlands. Further details on scenario planning and other future insights are posted on the author's blog: www.tomorrowstourist.com.