Description

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For the past 16 years, Aalok has studied and reverse engineered all aspects of data-driven marketing and sales using his own practice as a case study. The outcome is a marketing system that allows business owners to leverage direct response marketing, automation technology, virtual teams & simple staff systems to enhance productivity and increase freedom in their businesses. This marketing system is the same automated system tested to deliver over 180 brace starts a year to a small general practice. This strategy-packed handbook will walk you through some of the key principles of marketing your dental practice. In it, you will learn how to: - Find the right message - Target the right market - Identify the right medium to use to position yourself as a knowledgeable authority and attract your ideal patients, and - Automate the marketing system so it works without fail to bring in new braces patients without introducing more tasks to your to-do list The strategies and tactics in this book are lifted directly from the marketing system that serves as the curriculum for The Straight Teeth Engine Academy. Read this book and implement the strategies inside. Your practice will never be the same again.