Description

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Digitize your business operations both internally and externally with a well-structured app design. Customers today turn to mobile when searching for their future vendor. This book is your step-by-step guide through the process of building mobile apps that will meet your company's needs as well as the needs of your staff. See exactly how applying certain basic principles work and make them serve your goals by troubleshooting common mobile app design, usability, and promotion issues.
You'll start by listing the advantages of what makes a mobile app an ideal platform and resource for growing your market and revenue. As many companies burn money on failed mobile app projects, you'll review the best practices on how to outline your app ideas and create a mobile product roadmap. You'll then explore the process of starting mobile app development--from an initial idea to the final product. You'll look at the setbacks in development that can cost you a successful outcome, andreview proven practices and features that lead to success no matter what industry you operate in. You'll also understand the dynamics of mobile app development, and the best ways to ensure that your mobile app serves your company's goal for further growth.

At the end, you'll future proof your app and weigh the pros and cons of potentially outsourcing mobile development. Mobile App Development for Businesses puts theory into practical use for developing internal and external mobile apps.

What You'll Learn

• Launch and position your app in the market
  
• Develop apps for internal and external audiences
  
• Collect and incorporate user feedback
  
• See why any great business today starts with a solid digital foundation

Who This Book Is For

Entrepreneurs, business owners, directors, and executives wishing to grow their businesses and expand their reach in the market. Previous technological experience is helpful but not required.

About the Author

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​Maja Dakic has logged nearly 15 years in business writing, translation, and sales. She earned a Master of Arts in English from the University of Novi Sad, Serbia. Following her sales and business writing years at different companies, Maja transitioned to the IT sector, where she helped promote companies across the world--landing media placements in local and national platforms. During that time, she gained a unique perspective on what it takes to develop, launch, and sustain successful software solutions and products. Today, she works at Zesium, where she has founded the Zesium blog and serves as Editor-in-Chief. She's a regular contributor to Data Driven Investor and Data Series publications, where she has more than 40 published articles covering various technical topics.