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Superfast: Lead at speed (Hardcover)

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Shortlisted for Best Leadership Book at the Business Book Awards

If your business feels like it's moving at a turtle's pace, try SUPERFAST -- it will bring you up to speed. --Daniel Pink, author of DRIVE and WHEN

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organizations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact.

Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain. You'll learn the practical solutions to leadership questions which the most savvy global leaders employ, and map your own shortcut to personal and professional success.

Leadership is not just about moving fast, however. Superfast will show you how to use your time in the smartest, most efficient way possible - slowing down when necessary to get decisions right and accelerating elsewhere to unlock growth.

Stop waiting around. Superfast will give you the tools to lead well and make change happen.

About the Author


Sophie Devonshire is an experienced business leader who has worked in and with multinational companies, successful start-ups and agencies.

Sophie has worked and lived in London, Tallinn and Dubai as well as consulted for brands across the globe. She is also a commentator on the future of brands and in addition has won awards for innovative business set-ups which support a futuristic way of working. She is a regular speaker on brands and businesses in the press and media.

Sophie is now the CEO of The Caffeine Partnership, a unique business consultancy which works with leaders to work with purpose and pace.

Join her Superfast community for more and read more of our 'Pacesetter Profiles' online at superfastthebook.com or talk to @s_devonshire on Twitter.

Praise For…


Sophie Devonshire is a self-professed "acceleration addict" who is reaching out to like-minded readers who want to see their businesses grow at supersonic rates. She's seen the frustration of leaders whose enterprises don't match the fast pace of today's business environment, and is here to help with tools that will light a fire under teams and organizations. If your business feels like it's moving at a turtle's pace, try SUPERFAST -- it will bring you up to speed.—Daniel Pink, author of DRIVE and WHEN

'To succeed in today's fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this'—Paul Polman, Global CEO, Unilever

To succeed in today's fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this.—Paul Polman, Global CEO, Unilever

I've known Sophie for a long time. She's a remarkable talent and she's blazing an important trail that will help any leader succeed in today's world. The big no longer eat the small. It's the fast that eat the slow & if you can't lead at speed you won't lead for long in today's world.—Gary Coombe, President, Global Grooming, Procter & Gamble

Vision, values and velocity are all successful components of successful leadership in a rapidly changing business landscape. Sometimes you need to go slow to go fast. If you want to avoid running at 100 mph in completely the wrong direction, this book will help kickstart your thinking.—Sarah Wood, Co-Founder and Chair, Unruly

Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you're sure of is that things will change, the way we lead people has to change too.—Matt Brittin EMEA President, Google

Sophie's obsession with speed and acceleration in business is infectious... I could not recommend her more highly.—Brad Goodall, Founder and CEO, Spung

Product Details
ISBN: 9781473661868
ISBN-10: 1473661862
Publisher: Teach Yourself
Publication Date: November 13th, 2018
Pages: 288
Language: English