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Key Concepts in Business and Management Research Methods (Paperback)

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Description


A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.

About the Author


PETER STOKES is a Lecturer at Chester Business School, UK. He is the co-author of the forthcoming Critical Concepts in Management and Organizational Studies (Palgrave Macmillan 2011).PETER STOKES is a Lecturer at Chester Business School, UK. He is the co-author of the forthcoming Critical Concepts in Management and Organizational Studies (Palgrave Macmillan 2011).

Praise For…


"This is a welcomed text.  Students do struggle with the terminology and how to apply the various techniques.  Hopefully this will help students in the most important area of study." -- Jonathan Groucutt, Oxford Brookes University
 
"I think the idea for the publication is sound …. students are always looking for a clear and straightforward introduction to Management Research and management research projects and I think the proposal has a good deal of commercial appeal. Many students find the language of research methodology difficult and some find them incomprehensible … I applaud the desire to tackle the issues raised in the proposal." -- Heather J. Höpfl, Professor of Management, University of Essex


Product Details
ISBN: 9780230250338
ISBN-10: 0230250335
Publisher: Bloomsbury Publishing PLC
Publication Date: March 29th, 2017
Pages: 256
Language: English
Series: Key Concepts