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Back to topThe Digital Matrix: New Rules for Business Transformation Through Technology (Hardcover)
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Description
Is your business ready to win in the digital future--or destined to be disrupted?
Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way--what is yours doing?
The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way.
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Your company's future depends on its ability to harness digital technology. Don't wait
About the Author
Venkat Venkatraman is the David J. McGrath Jr Professor of Management and past Department Chair at the Boston University Questrom School of Business. He has previously taught at MIT Sloan School of Management and London Business School. His research, teaching, and consulting lie at the interface between strategic management and digital technology.