Description

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This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world.

About the Author

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JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry. MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry. MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.