Description

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Michael E. Gerber, author of the #1 most successful business book ever, The E-Myth, calls Take the Fear Out of Franchising a "great book" that is "a must for any prospective franchisee or franchisor." Written by one of the world's foremost authorities on franchising, Dr. John P. Hayes, Take the Fear Out of Franchising gets right to the nub of what's really important about buying, owning and operating a franchise. Many people who consider buying a franchise never do because they get stuck in the process. That's fear Sadly, people often get stuck over points of little or no consequence, says Dr. Hayes, and that's because they fall into the trap of investigating franchising as an industry. He says that process forces people to concentrate on the wrong points of information and it is mostly a waste of time. It creates more fear and ultimately immobilizes people. Dr. Hayes introduces readers to five franchise tenets that explain why franchising works. He points out that while franchising is a fabulous methodology that has created countless millionaires, it's not foolproof, and it will not work for everyone. He then shows readers how to know if franchising will work for them, and he teaches readers how to investigate franchise opportunities by looking at the only data that really matters Franchise executive Joe Caruso says Take the Fear Out of Franchising is a "serious guide" to selecting a franchise. Tony Foley, vice president of Global Sales for United Franchise Group, says the book is a "step-by-step realistic guide on how to make one of the most important decisions of your life." And Joe Mancuso, founder of CEO Clubs International, says, "Rather than fear franchising, just read the book." Dr. Hayes is the Titus Chair for Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida. He directs the Titus Center for Franchise Studies and teaches the franchise curriculum in the Rinker School of Business.

About the Author

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Dr. John P. Hayes is the Titus Chair for Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida. He is one of the few people worldwide to have owned multiple franchises, to have served as President & CEO of a major American franchisor organization, and to have provided marketing and development services to franchisors and franchisees internationally. He knows franchising from all sides of the business and has devoted his career to educating people about franchising. Dr. Hayes began working in franchising in 1979 and wrote America's first book about how to buy a franchise: Franchising: The Inside Story. Since then, he has written more than a dozen best-selling books about franchising, including Start Small, Finish Big, with the co-founder of Subway, and You Can't Teach A Kid To Ride A Bike At A Seminar, the Sandler Sales franchise story. For more than 25 years he has taught The A to Zs of Buying a Franchise, the most popular seminar at the International Franchise Expo and at other expos internationally. He is a frequent keynote speaker at franchise conferences worldwide. Dr. Hayes blogs at HowToBuyAFranchise.com, and he produces weekly podcasts and videos covering all aspects of franchising. "John Hayes' understanding of all aspects of the franchise industry is truly unique," says Tom Portesy, President of MFV Expositions, producer of the International Franchise Expo. "This understanding comes from being a franchisee, franchisor, speaker and teacher. John has an amazing ability to break down complex issues and explain them in a simple, and easy to comprehend way." Dr. Hayes is the director of the Titus Center for Franchise Studies and teaches the franchise curriculum at the Rinker School of Business at Palm Beach Atlantic University. Contact Dr. Hayes at the Titus Center for Franchise Studies or via his website at HowToBuyAFranchise.com.